Vintage Stitches

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.

Jacket, Blouse and Slacks … Smart many-purposed trio that clicks with the times. Juggle the pieces to be ready for work or play or relaxing. The long-line Jacket, classic Blouse and the slick Slacks are described on Page3.
Color: Medium Blue with White Blouse.
Misses’ Sizes: 12, 14, 16, 18, 20.
Jacket, Blouse and Slacks. 3 Pcs. $8.98

Ribbed Cuff Anklet at right is “flex-stitched” with Lastex in top for snug fit. Famous Durene 2-ply mercerized Cotton. Double sole. Heel, toe linen reinforced.
Half sizes: 6 1/2 to 10 1/2. Colors: Medium Green, Larkspur (med.) Blue, Yellow, White, Beige. Pr. $.29

Jacket and Skirt … They make a Summer Suit. 26-in. Jacket, bloused front and back above stitched waistband; darted shoulders, 2 patch pockets. 8-gore flared Skirt, 27-in. long; 2 button waistband, zip placket, taped bottom.
Color: Medium Blue.
Misses’ Sizes: 12, 14, 16, 18, 20.
Jacket and Skirt … . Two Pieces $5.50

Unlined Ghillie Reduced from $3.75 —- Just right for slacks. Smart with skirts. Soft leather. Expertly made. Leather soles; heel lifts.
AA (very narrow), A (narrow) Widths, in All Sizes 5 to 8.
C (medium) Width in All Sizes 3 1/2 to 8.
Colors: Tan, White. Pair $3.44

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.

BEST BUY Slack Suit … A leading style in favorite Spun Rayon Gabardine … much-in-demand because it’s washable, durable. Designed to be an all-figure flatterer. The long 26-inch Jacket is hip hiding; it’s becomingly shirred and bloused in back above the stitched-down belt; ties casually in front. Yoke back, darted sleeves, two roomy patch pockets, two simulated breast pockets. 42-inch Slacks with button waistband, zipper placket.
Colors: Luggage Tan or Medium Blue.
Misses’ Sizes: 12, 14, 16, 18, 20, 22.
Two-piece Slack Suit. $3.98

Classic Slack Suit in 3 Qualities … 26-inch long torso Jacket, styled with new-season features. It’s bloused both front and back above the smart set-in belt; slim and smooth fitting over the hips, easy to wear. There’s foot-stitching on the becoming shirt collar, the simulated cuffs, 2 carry-all pockets and down the front. Slacks are trimly cut for proper “hang.” Zipper placket, button waistband. About 42 inches long.
Colors: Copen Blue or Luggage Tan.
Misses Sizes: 12, 14, 16, 18, 20.
GOOD—-Spun Rayon Gabardine (see Blue swatch). an especially practical choice for active service because it’s sturdy, washable. Composition buttons.
Two-piece Slack Suit. $3.98
BETTER—-Acetate and Spun Rayon Faille (see Tan swatch). It’s cool and crisp, tailors trimly. Wash separately. Composition buttons with a pearly finish.
Two-piece Slack Suit. $4.98
BEST—-“Strutter” Cloth (shown in illustration). It’s a nationally-advertised 2-ply Acetate and Spun Rayon, used in the best slack suits. Firm-bodied, highly tested, resists wrinkles, tailors beautifully. Advise dry cleaning. Pearl buttons.
Two-piece Slack Suit. $7.98

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.

THE WARDROBE … It’s of finely ribbed Acetate and Spun Rayon Faille, grand all-purpose fabric. Summerweight, firm, drapes easily, tailors well. Blouse is Eastman’s fine Acetate Rayon, crisp and cool; interesting diagonal weave. Wash seperately. Switch the pieces and stretch your wardrobe! Colors: Medium Blue with White Blouse. Misses Sizes: 12, 14, 16, 18 or 20.

5-Piece Wardrobe … Jerkin, Jacket, Blouse, Skirt and Slacks. See colors and sizes above.
5 Pieces … … Cash $12.95

4-piece Wardrobe … Jacket, Blouse, Skirt and Slacks. See colors and sizes listed above.
4 Pieces … … Cash $10.75

Multi-color Triangle adds gay color to any wardrobe. It’s multifilament Rayon Crepe. 42 inches across front. Floral print on coral-red ground only. $.49


Jerkin, Blouse and Skirt … Good companions! The slim trim Jerkin is bloused front and back above stitched waistband, shirred at shoulders. 1 breast pocket, 2 patch pockets; abt. 26 in. long.
Color: Medium Blue with White Blouse.
Misses’ Sizes: 12, 14, 16, 18, 20.
Jerkin, Blouse, and skirt. Three Pieces $6.98

Camp Moc—-For slacks and sports. Good Elk-grained uppers. Famous orthopedic type rubber soles (molded to support the arch and heel).
C (medium) Width, Full and Half Sizes 3 1/2 to 8.
Colors: White & Brown, Brown, White. Pair $1.89

Jerkin, Blouse and Slacks … Three that do smooth teamwork. Classic-go-with-everything Blouse is Eastman’s diagonal-weave Acetate Rayon, handsome, long-lasting. Shirred yoke, one large flap pocket, waist-tapering darts, pearl buttons. The well-cut Slacks are pleated and darted in front, darted in back for tailored lines. Zipper placket, neatly concealed in side slash pocket; abt. 42 1/2 in. long, with 3-in. hem.
Color: Medium Blue with White Blouse.
Misses’ Sizes: 12, 14, 16, 18, 20.
Jerkin, Blouse, Slacks. 3 pcs. $7.98
Slacks only. $3.75

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.

SUN GLASSES —- FOR BEACH, SPORT EVENTS, DRIVING
A - Scientific Wilsonite. Ground and polished to optical standards. Give three times the protection of ordinary sun glasses. Green lenses. Adjustable temples. Flesh or Demi-amber Zylonite plastic frame. Cowhide case. $3.50
B - Solarex. Scientific blue lenses. Adjustable temples. Flesh color plastic frame. $.98
C - Streamline Side-Shield Style. Keeps out sun rays at sides. Crookes (smoke) lenses. White, Rose or Shell plastic frame. $.25
D - New “Upswing” Style. Crookes (smoke) lenses. White or Flesh color plastic frame. $.17

Rayon Lastex Culotte Suit … Gored princess lines, figure-following and flattering. Darted uplift bra. Fully lined with soft Cotton Jersey.
Misses Sizes: 32, 34, 36, 38, 40-inch bust.
Delustered Monotone Print Lastex. Dull ground with shiny pattern. Colors: Maize, Sky Blue, White. $3.98
Lustrous Rayon Satin Lastex. Solid Colors: Black, Red or Royal Blue. $2.98

Texture-Rich … Copy of a famous suit, loop knit to give a velvety pile finish. Acetate Rayon and Cotton. Flare skirt, white rick-rack trim. Front lined with Cotton Jersey.
Colors: Black, Red, Light Navy.
Misses’ Sizes: 32, 34, 36, 38-inch bust. $2.98
Women’s Sizes: 40, 42, 44, 46-in. bust. $3.48

Spirited Print on Rayon Sharkskin. Halter top, dirndl skirt. Fully Cotton Jersey lined.
Prints: Black on Lt. Blue, Pink or Yellow.
Misses’ Sizes: Small (32); Med. (34-36); Large (38-in. bust).
1-Pc. Suit with clinging shirred Lastex midriff … … . $2.98
2-Pc. Suit with bare midriff; shirred Lastex waistband. $2.98

How To Measure for Bathing Suits … Order by bust size. To determine size, measure bust over fullest part. If your hips are more than 3 inches larger than bust, order next larger size. Be sure suit selected comes in your size.

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.

Gaby Suntan Lotion. Greaseless. Bottle. $.52
Skol. Greaseless suntan lotion helps prevent painful sunburn. Bottle. $.54
Sutra Sunfilter Cream. White, vanishing-type. Non-greasy. Will help you to prevent painful sunburn. Tube. $.72

Beach Towel. Big size, 36 by 68 inches to wrap ‘round you or for sun bathing. Big value, worth $1.09. Soft, absorbent, firm-textured quality Cotton Terry with vivid tubfast multicolor stripes combining blue, yellow, green, gold, red, peach and black on white ground.
Sale! … Each $.98

Rope Sandals —- easy-fitting with multi-color braiding woven into fabric. Elastic ankle strap for comfort and snug fit. Ideal shoes for the beach—-cool, colorful. Brown cork and rubber soles, matching composition 1 1/4-in. heel, leather lift.
Women’s Sizes: 4 to 8. No 1/2 sizes. Wide width.
Multi trim . . Pair $.87

Terry Cloth for beach or casual wear. Flexible rubber composition soles. Strap adjusts to ankle. White piping. Terry covered buckle and spring heel. Just right with the Terry robe below.
Women’s Sizes: 4 to 8. No 1/2 sizes. Wide. Colors: All White; Blue and White. Pr. $1.39

Women’s Dressmaker Suit … Flock dotted Rayon Challis, smooth, soft draping. Cut in easy-to-wear lines. Built-up bra, darted for fit, gathered for fullness. Skirt pleated in front, has becoming flare; buttons, tie-belt in back. Fully Cotton Jersey lined.
Colors: Navy or Wine, each with White dots.
Women’s Sizes: 38, 40, 42, 44, 46-in. bust. $2.98

Knit Spun Nylon Suit … It’s new, it’s a $5.98 value! Has all the famous virtues of Nylon —- dries quickly, wears wonderfully, is form-fitting because Knit Spun Nylon has lots of stretch-and-cling. Fitted bra top, half skirt. Front lined with soft Cotton Jersey.
Colors: Maize, Red, Royal. Sizes: 32, 34, 36, 38-in. bust. $4.98
In all new Wool. Colors: Royal Blue, Sky Blue or Gold. Misses’ Sizes: 34, 36, 38-in. bust (with half skirt).
Women’s Sizes: 40, 42, 44-in. bust (with all-around skirt). $3.98

Washable Terry Cloth Robe. It’s just what you need for the beach to dry you off. Perfect to wear around the house, too. Wrap-around style that ties in back —- full skirt sweep and new plunging neckline.
Color: White only.
Misses’ Sizes: 12, 14, 16, 18, 20, 22. Each $3.49
Women’s Sizes: 42, 44, 46. Ea. $3.98

How To Measure for Bathing Suits … Order by bust size. To determine size, measure bust over fullest part. If your hips are more than 3 inches larger than bust, order next larger size. Be sure suit selected comes in your size.

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.

Bright, bright Flowers sparkle on fresh white pique in a pert young Junior dress. This is the summer to be bolder, brighter, gayer than ever before and here’s the dress to top off that buoyant fresh spirit. Young details in its snug-fitting wasp waistline, billowy full dirndl skirt, firm tie-back sash. Its fine quality printed Cotton pique will wash and wash and come out like new each time.
Color: White background bright multi-color print.
Junior Sizes: 9, 11, 13 and 15. Each $2.95

Day-in-Day-Out Jumper Dress originated out in California, now worn clear across the country. Designed for busy working days. Opens to fitted set-in waistband, buttons length of skirt … all to let you jump in or out of it in no time at all. Spun Rayon. Wear its double-duty sheer, white Cotton blouse with other outfits.
Colors: Copen Blue, Med. Green or Navy Blue, ea. with white blouse.
Misses Sizes: 10, 12, 14, 16, 18, 20. 2 pcs. $3.59

Crisp Pique Bonnet has a flattering off-the-face scalloped brim. Exact copy of an expensive model. Just the right hat to wear all Summer long with your washable dresses. Open crown —- adjustable tie in back fits any headsize. Made of good quality White Cotton Waffle Pique. Dry clean. Not washable.
White only. $.98

Imported, Genuine Straw Envelope Bag. Hand made by the natives of the West Indies. Natural color with multicolor raffia straw embroidery. Lined with native Cottons. Handy and practical to carry with summer clothes … goes with every color and doesn’t show soil. Buy several —- keep one, the others make fine gifts. No fittings. Abt. 11x8 1/4 in.
Natural only. $.95

Cool Comfortable Oxfords. Sturdy Duck uppers, contrasting Suede Cloth trim. Composition rubber soles. 1 1/8-in. covd. heels.
All Women’s sizes: 3 1/2 to 9. Wide.
Colors: Wine, Gray trim; Navy, White trim; Sand, Brown trim. Pair. $1.00

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.

Front Cover Play Suit … New “Iron-Not” Cotton, a nationally advertised fabric finish that requires no ironing; washable. The long stemmed floral print lends itself perfectly to the dirndl style. Appliqued flower atop the button front Play Suit; action-free front pleats, gathered yoke, darted waist, one hip pocket, self belt. Full swinging separate dirndl Skirt has curved waistband, built up in front; wide tie-back sash; button waistband and placket.
Color: Bright print on Natural.
Misses’ Sizes: 12, 14, 16, 18.
Play Suit and Skirt. 2 Pieces $4.75

Jumper Hits of California. Live in them, team them with your blouses. Both Dress and Slacks have surplice top, soft gathering at shoulders and fitted waistband . Self belt, metal buckle.The blouse is not included.
Misses’ Sizes: 12, 14, 16, 18.
1 -Pc. Jumper Dress; 2-ply Acetate and Spun Rayon. Button fly front. Abt. 41-in. Advise dry clean.
Colors: Med. Blue, Saddle Tan $3.98
Jumper Slacks of Spun Rayon Gabardine. Practical one-piecer with neat fly front. Washable.
Colors: Navy Blue or Turf Tan. $3.98

The Blouse … Soft Rayon Crepe in a huge new floral print. Convertible collar, darted waist. Washable.
Prints: Red or Med. Blue with White.
Misses’ Sizes: 32, 34, 36, 38-in. bust. $1.98
The Slacks … Leading trend for 1942. Zip placket, button waistband, self belt, leather-like tabs. Abt. 42 in.
Misses’ Sizes: 24, 26, 28, 30, 32-in. waist.
“Strutter,” Acetate & Spun Rayon. Dry clean. Navy, Saddle Tan, Med. Blue. $3.98
Spun Rayon Gabardine Slacks. Washable. Navy or Turf Tan. $2.98

New “Broad Ribs.” 4-ply mercerized Cotton. Elastic top. White, Beige, Dusty Pink, Larkspur (med.) Blue, Navy, Yellow. 1/2 sizes: 9 to 11.
$.39 Pr.
$3 Prs. $1.14

Play Shoe —- Blue Denim; White or Beige cotton Linette. Contrasting trim. Leather soles. 3/4-in. heels.
C (medium) width. All sizes: 3 1/2 to 8.
Color: Blue Denim, striped trim; Beige, Brown trim; White, Red trim. $1.66

Turban. Cotton mesh. Drapes easily. Abt. 30 in. tip to tip. Fits all headsizes. Colors: Lt. Blue, Red, White.
$.59

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.

South American Inspired Print … Gay playtime wardrobe of new “Iron-Not” Cotton, famous fabric finish that requires no ironing. Washable. Styles are inspired by the spirit South of the Border. There’s tropical flavor in the bold bright print, rhythm in the whisking dirndl skirts. Colors: Vivid print on Yellow or Light Blue grounds.
A — 2-Pc. Outfit … Button front 1-pc. Play Suit; border print top, pleated shorts, self belt. Separate gathered dirndl Skirt; border print bottom, built-up waistband, wide tie-back sash, button placket.
Misses Sizes: 12, 14, 16, 18, 20.
Colors: left.
2 Pieces. $3.98
B — Bathing Suit … Multi-color border print forms the bra top that’s darted for fit. Culotte skirt flares out from the trim waist. Buttons down back; fully lined with Cotton Jersey.
Misses’ Sizes: 32, 34, 36, 38, 40-in. bust.
Colors: left.
1-pc. Suit $2.98
C — Shirt and Skirt … Border print on collar, sleeves, pocket flap of Shirt. Separate dirndl Skirt; 2 carry-all pockets, zip placket.
Misses Sizes: 12, 14, 16, 18, 20.
Color at left.
Shirt, Skirt. 2 Pcs. $3.79
Dirndl Skirt only. $1.98

Ballet Oxfords — Season’s hit! goodyear welt flexible leather soles. Leather insoles; heel pads. Mailed from Chicago.
AA (very narrow) Width, Fulland Half Sizes, 6 to 9.
B (medium narrow) Width, Full and Half Sizes, 5 to 9.
Colors: Antiqued Red Genuine “Domac” Leather, black Suede (Smart, dressy), Saddle Tan “Domac: Leather. Pr. $3.95

Fringed Triangle at right, has closely knotted wool tassels trimming two edges. It’s novelty weave Spun Rayon … drapes softly. Measures about 37 in. across front. Colors: White with Green fringe; White with Lt. Blue; White with Red; Red with Red. $.49

Montgomery Ward Summer 1942 on Flickr.

Via Flickr:
From the collection of Jessica H. Jaeger.