Vintage Stitches
COSTUMES & HISTORICAL FASHION
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Bellas Hess & Co. Fall and Winter 1916-1917 Catalogue No.74 on Flickr.
Originally published at:
VintageStitches.com -
Fall and Winter 1916-1917 Bellas Hess & Co. Catalogue No.74 on Flickr.
Originally published at:
VintageStitches.com -
Spring and Summer 1937 National Bellas Hess on Flickr.
Via Flickr:
From the collection of Jessica H. Jaeger
ALL RAYON JACQUARD or PRINTED french-type RAYON CREPE
choice $1.79
Put yourself in print—-or in the jacquard pattern … you’re a fashion headliner! And the best news of all is the price! Just imagine such a value! Both are superior washable materials and worth ever so much more in this darling model! Notice the neatly stitched collar and pockets! Those cap sleeves spell coolness. And what a rippling flare the skirt has!
Sizes: 14 to 20. See scale on page 7.
Postage each 12¢; (9¢ with other goods).
10 W 1053—-Printed Rayon French-type Crepe. Prints on Light Blue, Rose, or Navy grounds … . $1.79
10 W 1054—-All Rayon Jacquard Crepe. Solid Pink, White, Maize or Light Blue … . $1.79
“FASCINATING LADY”
print or monotone bemberg chiffon … rayon slip included
$4.98
An irresistible afternoon in gossamer Bemberg—-that sheer, but not transparent fabric that looks like silk and wears like iron! Enchantment in every slenderizing line. V-shaped bodice, pleated sleeves and skirt! Rayon taffeta slip included.
Sizes: 32 to 42 bust. Postage each 16¢; (13¢ if ordered with other goods).
10 W 1059—-Prints. Beautiful new, larger designs. White slip. Blue-and-White or Dubonnet (Wine Red)-and-white … . $4.98
10 W 1060—-Solid colors: Coral with Powder Blue trim or Powder Blue with Coral. Matching slip. Contrasting flower and sash … 4.98
“TEA-TIME LADY”
… tea party colors … ultrafine acetate crepe … pleated lace trim
$4.98
The tea will taste twice as good when you wear this sweet frock! Can’t you just see the admiring glances of your friends and hear their compliments? Ruching of self-material running ‘round and ‘round is enhanced by a dainty, pleated edging of better quality lace. It’s the sort of trimming found on the most expensive dresses but here it is at a price to suit your pocketbook. Six gores cause the skirt fulness.
10 W 1058—-Colors: Ash Rose or Powder Blue.
Sizes: 14 to 22 (to fit 32 to 40 bust). State size and color desired.
Postage 16¢; (13¢ if ordered with other goods) … . $4.98 -
Spring and Summer 1937 National Bellas Hess on Flickr.
Via Flickr:
From the collection of Jessica H. Jaeger
“DALMATIAN” GOES DRAMATIC with metallic embroidery
$4.98
acetate ripple crepe with rayon chiffon …
For dancing and for tea time dates—-for candlelight allure or spotlight fame … “dalmatian” trim is the darling of the mode! Here we see it in sparkling, tinsel-like bands—-animating the billowing rayon chiffon blouse of this Acetate crepe dress. Let’s have music!
10 W 1055—-Black with Red Chiffon, Navy with Powder Blue, or Raspberry with Rose.
Sizes: 32 to 42 bust.
Postage 16¢; (13¢ if ordered with other goods) … . $4.98
EMBROIDERY ON YOUR SUIT — a song in your heart
$2.98
light or dark repcord jacket and skirt …
To hold a beau—-or catch a new one—-nothing so effective as a suit like this! Of Cotton Repcord … washable and a joy to wear! Contrasting braid embroidery. We picture a dark colored blouse with it (it is not included) to show how effective it can be!
10 W 1056—-Pink with Brown trim, Navy with White trim, White with Black or Maize with Brown trim. 32 to 40 bust.
Postage 14¢; (12¢ with other goods) … . $2.98
DESCRIPTIONS OF SUIT AND BLOUSE ON OUR FRONT COVER
THE SHEPHERD CHECK SUIT
It’s a “National” choice! Zestful, swinging cape—-trim, slim skirt!
9 W 904—-Homespun weave Shepherd Checks, ⅔ Wool with Rayon. Lively color combinations of Gray with Green. Gold with Brown, Red with Gray.
Sizes: 14 to 22 (32 to 40 bust).
Waist measure 26 to 34; (hips about 36, 38, 40, 42, 44 inches)
Postage 16¢; (13¢ with other goods) … . $3.98
THE RIPPLE-CREPE BLOUSE
Pictured also on the front cover is our blouse suggestion as “tops” for the youthful Shepherd Check Cape Suit. A “streamlined” stitching trim … how do you like it!
6 W 207—-Acetate Ripple Crepe.
Colors: Medium Green, Medium Gray, Gold or Red.
Sizes: 14 to 22 (to fit 32 to 40 bust).
Postage 11¢; (9¢ if ordered with other goods) … . $1.69 -
Bellas Hess & Co. Fall and Winter Fashions 1917-18 Catalogue No.79 on Flickr.
Via Flickr:
From the collection of Jessica H. Jaeger. -
Spring and Summer 1937 National Bellas Hess on Flickr.
Via Flickr:
From the collection of Jessica H. Jaeger.
“BOWS” TO CROWN YOUR PUMPS — 25¢ PR.
ALSO IN GRAY OR NAVY
Snap-on ornament. Two kid-finished buttons with with pleated leather-like center.
73 W 123 —- White, Navy Blue, Black or Gray. State color desired. Postage 2¢… …Pair, 25¢
A “NATIONAL” CLASSIC! COMPO - MADE OPERAS … with spike or cuban heels
For YOU who seek the finest! In gay spring colors … accepted spring leathers … high in quality—-perfect in line! Seamless. Flexible leather soles; leather-lined quarters; lined vamps. Sizes: 2½ to 9. Widths A, B, C, D. Postage 15¢; (12¢ if ordered with other goods).
73 W 681—-White Kid. Spike heel.
73 W 682—-White Kid. Cuban heel.
72 W 675—-Gray Kid. Spike heel.
73 W 676—-Gray Kid. Cuban heel.
73 W 867—-Navy Blue Kid. Spike heel.
73 W 868—-Navy blue Kid. Cuban heel.
73 W 865—-Black Kid. Spike heel.
73 W 866—-Black Kid. Cuban heel.
73 W 859—-Brown Kid. Spike heel.
73 W 860—-Brown Kid. Cuban heel.
73 W 861—-Black Patent Leather. Spike heel.
73 W 862—-Black Patent Leather. Cuban heel… … …Pair, $1.66
(A) SQUARE - TOE “RUFFIES” with “radial” perf-pattern . . leather soles…leather-top heels
A carefree oxford—-irresistibly swanky and comfortable in “Ruff Buck”! The front is marked with an attractive cut-out pattern, and interlaced. On the side, you see the new and zestful “radial perfs.” Leather soles; 1½-inch leather-top heels.
Sizes: 4 to 9; medium wide. State size. Postage 15¢; (12¢ if ordered with other goods).
73 W 3552—-Navy Blue
73 W 3553—-Gray
73 W 3554—-White… … …Pair, $1.98
(B) TWO - TONE BUCKLES top off new “mamzelle” pumps … cool … linen-like fabric
Irresistible! You’ll adore these pert and youthful pumps! With 2½ -inch covered spike heel, leather soles. Sizes: 3 to 8; medium wide. Postage 15¢; (12¢ if ordered with other goods).
73 W 3547—-Coronation Red.
73 W 3548—-Royal Blue.
73 W 3549—-Green.
73 W 3550—-Pink.
73 W 3551—-White… … …Pair, $1.49
(C) “DOESKIN” FOR DRESS! WITH “HI-LO” BUCKLES
Wear these with your chiffons … your vivid prints—-your summer pastels! Lavish charm and formality in every line; and they convey exquisite flattery to your afternoon costume! Open shank, with cut-out vamp. Of quality summer doeskin suede; long-lasting, flexible leather soles, 2½ -inch spike heel.
Sizes: 4 to 9; medium wide. Be sure to state size. Postage 15¢; (12¢ if ordered with other goods).
73 W 3555—-Beige Fawn.
73 W 3556—-Pink.
73 W 3557—-Purple.
73 W 3558—-White… … …Pair, $1.98
“SUMMER SWEETHEART” THE SANDAL FOR 1937! simulated patent … . flexible leather soles 98¢
It belongs everywhere! Simple for sports—-sweet for dancing! A bargain —- truly, whichever way you look at it. Of cool strips of long-wearing patent leather-like fabric, 1½ -inch heels, leather soles. Sizes: 3 to 8; medium wide. Postage 10¢; (8¢ if ordered with other goods).
73 W 3559—-Pink Patent.
73 W 3560—-Red Patent.
73 W 3561—-Pastel Blue Patent.
73 W 3563—-White Patent.
73 W 3564—-Black Patent.
73 W 3562—-Multicolor (Lintex-and-Arrabuk)… … …Pair, 98¢ -
Spring and Summer 1937 National Bellas Hess on Flickr.
Via Flickr:
From the collection of Jessica H. Jaeger.
(A) CAPTURE CHARM IN THE “CHARM CHAIN” DRESS
A bewitching little model with “gold” chain supporting five “love charms.” Soft cowl neck fastens in back with loops and covered buttons. Shirred shoulders and bodice give flowing lines. Sash ties at back of waist. Sizes: 14 to 22 (32 to 40 bust). Postage 16¢; (13¢, ordered with other goods).
10 W 1031—-Coronation Print on our best quality Crown-Tested French type All Rayon Crepe.
Colors: Royal Blue, Coronation Red or Aqua… … .$3.98
10W 1032—-Acetate Ripple Crepe. Solid Colors: Lilac, Ash Rose or Bright Green… … .$3.98
(B) With ” RIGHT-ANGLE” scallops—-unbuttons all the way!
Styled like a Mandarin’s coat is this frock with upstanding collar, angular flaps down the front, and cylindrical buttons, all of a contrasting shade. A yoke and action pleat in back. Bands finish the puffed sleeves. Of soft, washable Imported Linen.
10 W 1028—-Colors: Coral Pink with Aqua trim, Aqua with Coral Pink or Maize with Navy. Sizes: 14 to 22 (32 to 40 bust). Postage 14¢; (12¢ if ordered with other goods)… …$2.98
(C) “CALL YOUR SHOTS” in sure-fire polka dots!
You’ll make your mark in fashion in this smooth Rayon Satin. Its lovely sheen gives a feminine charm to the smart tailored style. Pleats are plentiful —- you see them in the sleeves, pockets, skirt front and action back. Contrasting buttons and scarf.
10 W 1029—-Colors: Gold with Brown dot, Pink with Navy dot, Navy with White dot.
Sizes: 32 to 42 bust. Postage 14¢; (12¢ if ordered with other goods)… … .$2.98
(D) “TARGET-TRIM” —- it goes straight to your heart
Style hits—-those exquisite stitching motifs in carnival colors on the front of this Acetate Ripple Crepe beauty. The top is a bolero effect in front, with the gracefully draped collar ending in a bow. Prettily puffed sleeves. A nice, full swing to the skirt.
10 W 1027—-Colors: Powder Blue, Gold or Navy. Sizes: 14 to 20 (32 to 38 bust). Postage 14¢; (12¢ if ordered with other goods)… … .$2.98
(E) FOR FASCINATION —- the embroidery is “DALMATIAN”
A more lovely dress we can’t imagine! For gaiety, it is sprinkled with Dalmatian type embroidery, which also forms the stand-up collar and borders the cuffs, pockets and hem. Neck shirring for graceful fullness. Of Acetate Ripple Crepe.
10 W 1030—-Pink or Powder Blue with harmonizing embroidery. Sizes: 14 to 20 (32 to 38 bust). Postage 16¢; (13¢, ordered with other goods)… … .$4.98 -
Spring and Summer 1937 National Bellas Hess on Flickr.
Via Flickr:
From the collection of Jessica H. Jaeger.
