Pictorial Fashion Forecast September 1937 on Flickr.
Originally published at:
VintageStitches.com
Pictorial Fashion Forecast September 1937 on Flickr.
Originally published at:
VintageStitches.com
Pictorial Fashion Forecast September 1937 on Flickr.
Originally published at:
VintageStitches.com
Pictorial Fashion Forecast September 1937 on Flickr.
Originally published at:
VintageStitches.com
Pictorial Fashion Forecast September 1937 on Flickr.
Originally published at:
VintageStitches.com
Pictorial Fashion Forecast September 1937 on Flickr.
Originally published at:
VintageStitches.com
Pictorial Fashion Forecast September 1937 on Flickr.
Originally published at:
VintageStitches.com
Spring and Summer 1937 National Bellas Hess on Flickr.
Via Flickr:
From the collection of Jessica H. Jaeger
ALL RAYON JACQUARD or PRINTED french-type RAYON CREPE
choice $1.79
Put yourself in print—-or in the jacquard pattern … you’re a fashion headliner! And the best news of all is the price! Just imagine such a value! Both are superior washable materials and worth ever so much more in this darling model! Notice the neatly stitched collar and pockets! Those cap sleeves spell coolness. And what a rippling flare the skirt has!
Sizes: 14 to 20. See scale on page 7.
Postage each 12¢; (9¢ with other goods).
10 W 1053—-Printed Rayon French-type Crepe. Prints on Light Blue, Rose, or Navy grounds … . $1.79
10 W 1054—-All Rayon Jacquard Crepe. Solid Pink, White, Maize or Light Blue … . $1.79
“FASCINATING LADY”
print or monotone bemberg chiffon … rayon slip included
$4.98
An irresistible afternoon in gossamer Bemberg—-that sheer, but not transparent fabric that looks like silk and wears like iron! Enchantment in every slenderizing line. V-shaped bodice, pleated sleeves and skirt! Rayon taffeta slip included.
Sizes: 32 to 42 bust. Postage each 16¢; (13¢ if ordered with other goods).
10 W 1059—-Prints. Beautiful new, larger designs. White slip. Blue-and-White or Dubonnet (Wine Red)-and-white … . $4.98
10 W 1060—-Solid colors: Coral with Powder Blue trim or Powder Blue with Coral. Matching slip. Contrasting flower and sash … 4.98
“TEA-TIME LADY”
… tea party colors … ultrafine acetate crepe … pleated lace trim
$4.98
The tea will taste twice as good when you wear this sweet frock! Can’t you just see the admiring glances of your friends and hear their compliments? Ruching of self-material running ‘round and ‘round is enhanced by a dainty, pleated edging of better quality lace. It’s the sort of trimming found on the most expensive dresses but here it is at a price to suit your pocketbook. Six gores cause the skirt fulness.
10 W 1058—-Colors: Ash Rose or Powder Blue.
Sizes: 14 to 22 (to fit 32 to 40 bust). State size and color desired.
Postage 16¢; (13¢ if ordered with other goods) … . $4.98
Spring and Summer 1937 National Bellas Hess on Flickr.
Via Flickr:
From the collection of Jessica H. Jaeger
“DALMATIAN” GOES DRAMATIC with metallic embroidery
$4.98
acetate ripple crepe with rayon chiffon …
For dancing and for tea time dates—-for candlelight allure or spotlight fame … “dalmatian” trim is the darling of the mode! Here we see it in sparkling, tinsel-like bands—-animating the billowing rayon chiffon blouse of this Acetate crepe dress. Let’s have music!
10 W 1055—-Black with Red Chiffon, Navy with Powder Blue, or Raspberry with Rose.
Sizes: 32 to 42 bust.
Postage 16¢; (13¢ if ordered with other goods) … . $4.98
EMBROIDERY ON YOUR SUIT — a song in your heart
$2.98
light or dark repcord jacket and skirt …
To hold a beau—-or catch a new one—-nothing so effective as a suit like this! Of Cotton Repcord … washable and a joy to wear! Contrasting braid embroidery. We picture a dark colored blouse with it (it is not included) to show how effective it can be!
10 W 1056—-Pink with Brown trim, Navy with White trim, White with Black or Maize with Brown trim. 32 to 40 bust.
Postage 14¢; (12¢ with other goods) … . $2.98
DESCRIPTIONS OF SUIT AND BLOUSE ON OUR FRONT COVER
THE SHEPHERD CHECK SUIT
It’s a “National” choice! Zestful, swinging cape—-trim, slim skirt!
9 W 904—-Homespun weave Shepherd Checks, ⅔ Wool with Rayon. Lively color combinations of Gray with Green. Gold with Brown, Red with Gray.
Sizes: 14 to 22 (32 to 40 bust).
Waist measure 26 to 34; (hips about 36, 38, 40, 42, 44 inches)
Postage 16¢; (13¢ with other goods) … . $3.98
THE RIPPLE-CREPE BLOUSE
Pictured also on the front cover is our blouse suggestion as “tops” for the youthful Shepherd Check Cape Suit. A “streamlined” stitching trim … how do you like it!
6 W 207—-Acetate Ripple Crepe.
Colors: Medium Green, Medium Gray, Gold or Red.
Sizes: 14 to 22 (to fit 32 to 40 bust).
Postage 11¢; (9¢ if ordered with other goods) … . $1.69