Montgomery Ward Summer 1942 on Flickr.
From the collection of Jessica H. Jaeger.
SUN GLASSES —- FOR BEACH, SPORT EVENTS, DRIVING
A - Scientific Wilsonite. Ground and polished to optical standards. Give three times the protection of ordinary sun glasses. Green lenses. Adjustable temples. Flesh or Demi-amber Zylonite plastic frame. Cowhide case. $3.50
B - Solarex. Scientific blue lenses. Adjustable temples. Flesh color plastic frame. $.98
C - Streamline Side-Shield Style. Keeps out sun rays at sides. Crookes (smoke) lenses. White, Rose or Shell plastic frame. $.25
D - New “Upswing” Style. Crookes (smoke) lenses. White or Flesh color plastic frame. $.17
Rayon Lastex Culotte Suit … Gored princess lines, figure-following and flattering. Darted uplift bra. Fully lined with soft Cotton Jersey.
Misses Sizes: 32, 34, 36, 38, 40-inch bust.
Delustered Monotone Print Lastex. Dull ground with shiny pattern. Colors: Maize, Sky Blue, White. $3.98
Lustrous Rayon Satin Lastex. Solid Colors: Black, Red or Royal Blue. $2.98
Texture-Rich … Copy of a famous suit, loop knit to give a velvety pile finish. Acetate Rayon and Cotton. Flare skirt, white rick-rack trim. Front lined with Cotton Jersey.
Colors: Black, Red, Light Navy.
Misses’ Sizes: 32, 34, 36, 38-inch bust. $2.98
Women’s Sizes: 40, 42, 44, 46-in. bust. $3.48
Spirited Print on Rayon Sharkskin. Halter top, dirndl skirt. Fully Cotton Jersey lined.
Prints: Black on Lt. Blue, Pink or Yellow.
Misses’ Sizes: Small (32); Med. (34-36); Large (38-in. bust).
1-Pc. Suit with clinging shirred Lastex midriff … … . $2.98
2-Pc. Suit with bare midriff; shirred Lastex waistband. $2.98
How To Measure for Bathing Suits … Order by bust size. To determine size, measure bust over fullest part. If your hips are more than 3 inches larger than bust, order next larger size. Be sure suit selected comes in your size.